Byways 101

Part 2: Intrinsic Qualities & The Byway Story

How To Tell The Story

Tell your story through written materials, signs, information kiosks, guides, videos, other media and, most importantly, the direct experiences that the visitor encounters along the byway.

For example, a historic byway might provide information on important and interesting historic events that occurred along the byway, but it is visiting the old homes, the battlefields, or the landscapes in which these events took place that provide the indelible memories for someone exploring an area.

That is why simply inventorying potentially interesting features and then promoting a byway are not sufficient. These intrinsic qualities must be pulled together into a cohesive and engaging story that serves as a unifying experiential tool.

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