Byways 101

Part 2: Intrinsic Qualities & The Byway Story

The Story As An Economic Development Tool

For those byway communities that wish to increase tourism, the story becomes an important economic development tool. While most tourist-oriented byways will have exceptional scenic or recreational resources to draw travelers, their experiences are broadened and deepened by a story through its interpretation. Domestic and international travelers crave authentic cultural experiences, such as those offered by Indian tribes; highlighting cultural experiences along the byway corridor creates a win-win scenario for the byway and the byway traveler.

Stories provide a mechanism for encouraging travelers to lengthen their stays and for dispersing travelers so that their economic impacts are felt throughout the byway corridor, helping to achieve the most important tourism objectives.

In addition, stories provide the framework for targeting the markets that have the most impact on the byway. For instance, if your byway has a railroad story to tell, then your tourism marketing can target railroad buffs.

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