Byways 101

Part 3: Public & Community Involvement

Identifying Stakeholders

Your initial group of advocates provides the engine that drives the process. In identifying stakeholders and building your byway team, search for local individuals who can work together, who value the route, and who have contacts and influence on others in your community. Look for people who welcome the opportunity to explore, discover and share the qualities of your route, to possibly increase tourism, and to maintain this community resource into the future.

As time goes on, you should also try to recruit representatives of major stakeholder groups within the corridor. For example:

  • Property owners along the route. Find this information from county tax records.
  • Agencies in charge of managing the road (State or Indian tribe highway department, city and county governments, USDA Forest Service, Bureau of Land Management, etc.).
  • Local business people, especially those whose businesses would be affected by an increase in tourist traffic.
  • Convention and visitor bureaus, Chambers of Commerce, and other local groups dedicated to promoting business and tourism.
  • Indian tribes, including those with properties of religious and cultural significance that may be located not only on current tribal lands, but also on ancestral, aboriginal or ceded lands of that tribe.
  • Members of other communities near or along the route that would be affected by your plans if you decide to seek official byway designation.

As your planning progresses, your group should continue looking for ways to broaden your base of support and input. Remember that not everyone in your coalition has to agree on every point, because it’s a good idea to identify possible concerns and conflicts —as well as areas of agreement—early in your process.

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